A truly successful digital marketing strategy is about more than just building an awesome website. Sure, that's the cornerstone, and the quality of your website can certainly make or break it, but a well-rounded digital marketing strategy needs several well-executed assets such as content marketing, social media marketing and SEO (search engine optimization) to be successful. Today we're going to talk about how content marketing is the link that pulls it all together and why it can take your digital marketing strategy from good to great.
What Is Content Marketing?
If you haven't heard of content marketing before, it's essentially the process of creating, publishing and circulating custom content online. For the purposes of our conversation today, we are going to be talking pretty specifically about blogs and articles such as the one you're reading right now. For years, experts in marketing have been pushing for more businesses both big and small to incorporate this seemingly simple strategy into their marketing practices. The ones who have jumped on board have seen the enormous benefits of content marketing over time, as it develops their image as the experts in their industries among potential and current clients. Most clients who come to us without a content strategy have certainly thought about it before but simply don't have the time to implement it. That's where our team of expert copywriters step in to be the voice of the doctors, dentists and other business owners who come to us wanting to establish themselves as leaders in their respective industries.
How Does Content Marketing Help Your Website?
One of the biggest ways content marketing helps your website is through an increase in conversions. In fact, a study by ABG Essentials found that content marketing increases website conversion rates by 600 percent! Why is this number so high and why are users more likely to convert when content marketing is applied correctly to a digital marketing strategy? Content marketing allows you to connect with consumers and potential clients, and it educates them. When they feel informed and connected, they begin to form a relationship of trust with your practice or brand.
How Does Content Marketing Help SEO?
Another way content marketing helps your website is through SEO. Google (and other search engines) LOVES fresh content. Every time you place new, original content on your website, the search engine gods look favorably on you, and your ranking score increases. This means you climb higher and higher on the totem pole to ranking at the top of your market.
How Does Content Marketing Help Social Media
The final piece of the puzzle in this dynamic mix of strategies for marketing success is social media. As this is the newest part, many providers and business owners are still hesitant about implementing this sector of marketing into the mix.
More than 2 billion people use social media every single day. Still think your audience isn't online? It doesn't matter what age, gender, socioeconomic class or geographic location you think your target audience is, they're on social media! Using social media to publish your blogs and bring users back to your website is one of the best ways to drive traffic. If running social media ads is something you're interested in, we can even hyper target those audiences and essentially hand deliver them to your site!
For more information about implementing a content marketing program to expertly tie all the other parts of your digital marketing strategy together for optimal success, give us a call today at 214-654-9180 or email us at firstname.lastname@example.org.