As we head into 2018, a productivity gap is forming between practices that embrace the power of content marketing and those practicing old keyword and search strategies. In the coming year, you can expect that productivity gap to grow even more, specifically for small, niche businesses like fee-for-service or advanced medical and dental practices. In other words, you either know the most productive way to market on the Internet or you don’t.
Content marketing and its related tools are designed to leverage the Internet’s communication possibilities according to how people use the Internet now. As communication evolves on the Internet, the way we use the web changes, the tools we use change, the sites and portals we use change ... It all changes.
I recently took part in a customer focus testing of a web application. A group of people were brought in to a small room with a laptop and asked to go through a series of tasks related to the web application that was being developed. The test was being videotaped; based upon the results of the test the application was going to be either revised or released.
Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.
PO Box 131047
Dallas, Texas 75313
(214)654-9180
Our support hours are
available 24 hours a day
via email.
Monday to Friday: 8:00 to 5:00
Saturday: Closed
Sunday: Closed