If you spend any time on social media, you’ve likely heard the buzz about Facebook’s new Explore feed. It has many businesses worried, especially those without a marketing team that consists of experts in social media strategy like Dog Star Media.
The newsfeed change has now been rolled out on mobile and desktop devices and shows posts from brands, companies and practices you don’t follow on a completely different feed, called Explore, in a way that makes them invisible to the average user. The Explore feed is buried under the Explore tool bar full of options such as "On This Day", "Saved" and the newest, "Order Food."
One of the biggest obstacles to any company’s marketing efforts is often something as simple as knowing your target audience. As a business owner you may think you know exactly who your audience is, but when the numbers aren’t adding up it may be time to reassess.
There’s a reason Facebook ads have become one of the biggest ways for brands to advertise in today’s market. There has never before been an advertising medium that allows you to target ads towards such a specific audience. Facebook Pixel can be instrumental in helping you discover just who your audience is while helping you place your message before those people in your group who are most likely to convert from lead to sale.
At its most basic level, a Facebook pixel is a code you put on your website to help see how visitors interact with your page. You can then use that data to enhance your Facebook advertising. It also helps you optimize ads by collecting data and using this data to build custom audiences. This lets you market to qualified leads by reaching people who have already visited your website. The insights provided by the pixel data include things like:
Do you find yourself wondering if the time you’re spending on your practice’s social media presence is actually growing your business or translating to profits?
Many small business owners find navigating the waters of social media marketing to be confusing and figuring out if it all pays off can be a mystery for some. At Dog Star Media, we believe that if you’re only using social media to converse and not to convert, you’re wasting your time.
So, what’s the difference? To start with, let’s look at the conversion cycle and watch how conversation and conversion are used together to drive business and create meaningful connections.
Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.
PO Box 131047
Dallas, Texas 75313
(214)654-9180
Our support hours are
available 24 hours a day
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Monday to Friday: 8:00 to 5:00
Saturday: Closed
Sunday: Closed