Need-to-Know Info: Google’s Latest Algorithm Update

​ Google's mission has never been more clear, as shown by the newest algorithm update this month: prevent and eliminate the rise of sites with low-quality content so that searchers can find the most relevant and high-quality content when using Google. The No. 1 search engine in the world has never been shy about its commitment to user experience, s...
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The Makings of a Successful Modern Website

The digital landscape is changing and evolving at an increasingly rapid pace, and it can be close to impossible for business owners to keep up. If your website was created five, 10 or even two years ago, it's probably outdated. A modern-day website needs to be flexible and responsive to all modes of access, including desktop, tablet and especially ...
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How to Spot an Outdated SEO Strategy

Just because something works great for a while doesn’t mean it always will. This is especially true when it comes to technology. Search engine algorithms are constantly changing, and with each new update comes new do’s and don’ts if you want to be successful. If you are still using these outdated practices, you may not realize just how outdated your SEO strategy is:

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Why a #1 Ranking is Not Always the Best SEO Strategy

Most business owners don’t know much about SEO, but they do know that it has something to do with being the top result when someone searches online for something related to your industry. For years business owners have been told that the only way to be successful is attaining that top ranking, and yet it’s always felt so out of reach.

The bottom line is that it’s felt out of reach because, in most situations, it is. For many small to medium-sized businesses, the budget necessary to compete with the big players in their industry means they aren’t going to be able to attain that ranking in a way that provides value.

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Is It Time to Update Your Website?

In a world of constant communication via the internet, it’s not enough anymore to just have a website. Your website is a window into your practice that lets consumers see why they should pick you over everyone else. It’s a chance to connect and close the deal by bringing what you have to offer front and center on a potential client’s phone or computer screen. If you’ve been wondering how your website stacks up to the competition or if it’s time for an update, ask yourself these questions:

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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
Dallas, Texas 75313

(214)654-9180

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Our support hours are
available 24 hours a day
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Monday to Friday: 8:00 to 5:00
Saturday: Closed
Sunday: Closed