Crystal is a copywriter and a social media specialist at Dog Star Media. She helps business owners, including doctors and dentists, tell their story and reach their audience using all forms of digital and traditional marketing and advertising.

5 Digital Marketing Trends to Look for in 2020

​ The digital marketing world is in a constant state of change. With every new year comes new technologies, ideas and trends that marketers need to predict to create the best possible outcome for their clients. This year is sure to bring even more of these changes. Here are some trends that are expected to drive the digital marketing field in 2020....
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3829 Hits

Outsourcing Digital Marketing Can Grow Business at Lower Cost

​ One of the main ways to grow your business in today's world of technology is through digital marketing. Digital marketing is marketing using digital technologies through the internet, mobile apps, online advertising and any other digital medium. As an entrepreneur or business owner, it can be hard to keep up with the work that is already on your ...
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232 Hits

Content Marketing: The Link Between Websites, SEO and Social Media

​ A truly successful digital marketing strategy is about more than just building an awesome website. Sure, that's the cornerstone, and the quality of your website can certainly make or break it, but a well-rounded digital marketing strategy needs several well-executed assets such as content marketing, social media marketing and SEO (search engine o...
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  981 Hits
981 Hits

Why Content Marketing Works

​ Sure, you've heard the incredibly overused expression that "content is king," but what does that really mean and why should you care? Content marketing is written or sometimes visual information usually provided to potential clients for free or in exchange for something simple such as an email address. Content provides value to the user and can b...
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  927 Hits
927 Hits

Facebook Ads for Medical and Dental Practices

​ If your medical or dental practice hasn't expanded your marketing efforts to include Facebook ads, you're missing out on a HUGE opportunity! Healthcare Innovation's data show that more than 75 percent of patients use online reviews as a primary evaluation method when deciding on a new health care provider and there are over 2 billion active month...
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786 Hits

What Does Google’s Latest Update Mean for Medical and Dental Sites in 2019?

​ In March 2019, Google rolled out a new core algorithm update. Like with previous updates, health, wellness and medical sites and YMYL pages were some of the most affected by these changes. Let's see what this could mean for your practice's website. What Is a YMYL page? The acronym YMYL stands for Your Money Your Life. This means that any page wit...
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980 Hits

The Social Media Experience for Business Owners

​ A new survey from New York Enterprise Group has found that 25 percent of business owners work more than 60 hours per week. That number likely doesn't even include things like time spent marketing their business, which is vital to the growth and longevity of a start-up or even a well-established company. Why All Businesses Need Social Media For ma...
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  928 Hits
928 Hits

The Art and Science of Digital Marketing: Chapters 11-15

​ Have you checked out our blog series The Art and Science of Digital Marketing yet?! You'll find tons of valuable information to help you identify problems with your digital marketing strategy and apply our proven solutions to fix them and get you back on track. Catch up with Chapters 1-5 and Chapters 6-10 or skim through Chapters 11-15 right here...
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1562 Hits

The Art and Science of Digital Marketing: Chapters 6-10

​ Our hottest blog series of the year, "The Art and Science of Digital Marketing," is in full swing! If you haven't had a chance to read it yet, you could be missing out on extremely valuable information to help your business's digital marketing strategy. Here's a brief summary of chapter six through 10 in case you only have time to read the ones y...
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1633 Hits

Need-to-Know Info: Google’s Latest Algorithm Update

​ Google's mission has never been more clear, as shown by the newest algorithm update this month: prevent and eliminate the rise of sites with low-quality content so that searchers can find the most relevant and high-quality content when using Google. The No. 1 search engine in the world has never been shy about its commitment to user experience, s...
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1866 Hits

3 Key Areas of Instagram for Marketing Medical and Dental Practices

​ As of June 2018, Instagram has reached an astonishing feat: 1 billion users, compared to only 77 million users reported back in 2015. The mostly mobile social media platform is one of the most popular in the world and shows no signs of slowing down, but it's also one of the most underutilized marketing platforms by businesses, especially medical ...
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1930 Hits

The Rules of (Increasing) Engagement

Are you struggling to increase engagement rates on your social media pages? Do you feel like your website just isn't performing like it should? Here's a secret: Increasing social engagement and website performance go hand in hand. So many people try to tackle these issues separately without realizing that to truly increase engagement in a meaningfu...
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  2651 Hits
2651 Hits

The Makings of a Successful Modern Website

The digital landscape is changing and evolving at an increasingly rapid pace, and it can be close to impossible for business owners to keep up. If your website was created five, 10 or even two years ago, it's probably outdated. A modern-day website needs to be flexible and responsive to all modes of access, including desktop, tablet and especially ...
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2279 Hits

Zuckerberg’s Testimony Could Mean This for the Future of Facebook

​After two five-hour sessions spent answering questions from lawmakers in Washington about the Cambridge Analytica scandal and the internet in general, we have a few takeaways from the ordeal that could give us insight into what Mark Zuckerberg envisioned for Facebook from the start and how he is trying to keep that vision relevant in light of all ...
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  22830 Hits
22830 Hits

Content Marketing Is About Building Relationships and Trust

  Although content marketing is one of the most affordable and valuable forms of digital marketing, it's still one that business owners have a hard time understanding. We totally get why. As a form of marketing that doesn't have an immediate return on your investment, it can be difficult to understand how it benefits your business without seei...
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2803 Hits

3 Essentials to a High-Functioning Website

It's 2019, and if you're still approaching your website the same way you were five years or even one year ago, you are falling behind. This isn't your typical list of do's and don'ts that most blogs on this topic point out. Today's modern website is about more than the pages and elements on each page. It's about understanding how users are interact...
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  2177 Hits
2177 Hits

More Changes from Facebook Leave Business Owners Nervous

Facebook has been busier than ever over the last few months testing new experiences and rolling out some big changes. One of the latest has business owners, especially those who don’t "pay to play," nervous.

Facebook’s official statement described upcoming changes to the newsfeed that will put a focus on friends and family instead of pages. There are still no concrete answers on what exactly this change will mean for businesses both large and small, but everyone seems to agree that organic engagement will go down.

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2323 Hits

Increasing Word-of-Mouth Referrals

Any doctor or dentist will agree that word of mouth and direct referrals result in the best patients. They come in with the best attitudes, already somewhat assured of the value the practice offers in both treatment and experience. And why not? Someone from their community of influencers told them so.

This is exactly why social media and content marketing is the top way to build an audience to bring in new patients. All of the above it true. You believe it and so do I. So, what is different these days? The community of influencers has changed to include online social interactions, not just friends, family and neighbors. As the community of influencers has changed, it has opened up new opportunities to create a new word of mouth.

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2554 Hits

Why Google’s Latest Change Matters

Although it’s been almost a month since the new update began trickling out, many people are just now discovering Google’s big SERP, or search engine results page, change. Around November 22, Google started increasing the length of search result snippets. Have you noticed?

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  2330 Hits
2330 Hits

Trust Is Critical When Working With A Marketing Team

One of the most frustrating parts of a client-agency relationship is trust. And that goes for both parties. A study done by USA Today and independent ad agency RPA discovered that 98 percent of advertising and marketing executives believe that their best work occurs when the client trusts the agency. But, entrusting your brand’s image to someone else can be daunting. Here are five things worth considering when you start to doubt your agency:

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48603 Hits

About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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