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5 Digital Marketing Trends to Look for in 2020

The digital marketing world is in a constant state of change. With every new year comes new technologies, ideas and trends that marketers need to predict to create the best possible outcome for their clients. This year is sure to bring even more of these changes. Here are some trends that are expected to drive the digital marketing field in 2020.

1. Voice technology

Voice technology allows users to perform searches by speaking into a device. A recent report claims that 4 percent of businesses in the U.S. have voice search compatibility, but considering 40 percent of people depend on voice search every day, many marketers seem to be missing out on a massive opportunity. Including voice compatibility with SEO practices should be considered to improve the user experience and reach the optimum number of customers.

2. Diversifying with newer, smaller platforms like Tik Tok and Reddit

Experts are recommending that marketers rely less on popular networks like Facebook to focus more on newer networks like Tik Tok and Reddit, which are growing in popularity among younger generations. Moving early on smaller networks can allow marketers to get ahead of the game while also taking advantage of lower cost due to lower levels of competition.

3. UGC (user-generated content)

Because consumers tend to be wary of brand messages, taking advantage of user-generated content can give customers what they want by providing content from their peers. Approximately 60 percent of consumers think UGC is more authentic and trustworthy than content created directly by brands. Common UGC includes reviews, ratings, testimonials, influencer posts, videos, and social media posts and mentions.

4. Interactive content

Consumers tend to respond more to inbound marketing practices than outbound. Unlike static content, interactive content allows users to actively participate. You can spice up your marketing content to interest users through quizzes, polls and surveys, calculators, maps, 360-degree videos, and infographics. For example, you could create a quiz that tests your audience's knowledge on driving safety instead of creating a blog post about it. By doing this, you can grab the customer's attention and give them some value while interacting with your business.

5. Augmented-reality-based marketing

Businesses are looking to create genuine human connections with their customers, and many of them are doing just that by creating augmented reality content on their websites and social networks. Augmented reality can boost social media marketing through branded filters, try-before-you-buy, increase in impulse buys, and boosting engagement with immersive content.

Staying up to date on the latest and best digital marketing strategies can help your business stay ahead of the competition. Technology is moving fast, and consumers are moving along with it. If you are struggling to keep up with the digital marketing world, we can help. At Dog Star Media, we pride ourselves on staying up to date on all the latest digital marketing trends so your business can be ready.

Ready to learn more? Give us a call at 214-654-9180 or email helpme@dogstarmedia.com today.

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Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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