More great Dog Star Media web sites

We have another great web site by Dog Star Media to debut. We’ve completed a fantastic Flash video site for cosmetic surgeon Dr. Erik Nuveen in Oklahoma City.See it today at, begin the build-up for the redesign of the American Academy of Cosmetic Surgery web site. The site officially moved past the flow...
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Evaluating your web site

We have many clients who are designing new web sites with us because the standards for cosmetic dental and medical web sites are going up. We have produced a brief overview video on evaluating your web site options and I will post it in my blog sometime next week. For now, though, here are a few quick tips for self-evaluation of your web site.F...
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Back from vacation... why did I bother?

San Antonio is four hours from Dallas. So, a three-day trip to go to SeaWorld didn’t sound that bad. Right? Pardon the cliche... it turned into a Griswold Family Vacation. I will spare you the details.... except this one... the four hour drive turned into eight hours and I had to listen to Blues Clues the whole way down. Thanks,...
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Another Great DSM Flash Web Site

Check out the latest custom DSM web site to hit the web.Congratulations go to Samir Pancholi, MD in Las Vegas on launching his Internet strategy with this web site. Check it out in about two weeks to see this site with its audio enhancement.
Check out the latest custom DSM web site to hit the web.Congratula...
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In case you need a movie...

Now that Spring is almost here, Spring Cleaning is right around the corner. Luckily, in Texas, we don’t have winter debris to clean up. Much different from that last few years in Spokane.The ultimate Spring Cleaning movie is Cold Comfort Farm. This little British movie from the 90s has a little bit for everyone in it. A comedy about a...
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A final word on ROI

About once a month, someone asks me about ROI. It happened last week… right on schedule. Like so many other elements of marketing, it is misunderstood. Maybe this will clear things up a little.Everyone… including me… would love to be able to measure the value of any single marketing investment. And, that would be...
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I waited 23 years for this... a real reunion tour by The Police. Today, I got tickets for the Dallas show in an exclusive pre-sale. Floor seats. Expensive? Yes. Am I keeping them? No.More later on my mission to get on the front row. The over/under on how close I will get starts with Row 3. Place your bets. The show is June 26.I waited 23 years...
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Another great DSM custom web site

http://www.makingawesomesmiles.comI am happy to promote this new web site for Doug Brossoit, DDS in Spokane, Washington. This custom Flash site will be enhanced with video from a DVD we have recently completed for Dr. Brossoit.If you have never been to Spokane (and I lived there for three years), this site reflects the beauty of the...
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What is 9/10ths of the battle?

I always tell our designers that if you have great graphics, it is not hard to make a great web site. I was reminded of this earlier this week as I was looking at John and Michael Bixby’s new web site and a few others we will be finishing in the next several days.Today’s great advice is to invest in photography. It will make the...
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Need a good movie this weekend? Me, too.

With the Oscars coming this weekend, there is a lot of talk about movies... and a lot to read. I saw a story in the Dallas Morning News about a German movie that is a good bet to win in the Best Foreign Film category. It was called The Lives of Others and I have not seen it so I cannot recommend it.However, I can recommend the best movie I...
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Think of this while making your marketing budget

In case you haven’t noticed, AT&T is absorbing the its wireless brand, Cingular. The transitional ads have been running about three weeks now. Cingular was developed as a stand-alone brand for wireless service but AT&T is responding to market research that showed consumers prefer bundled services. So, AT&T is investing in...
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Another great DSM web site

Congratulations go to John and Michael Bixby of The Atlantic Center for Advanced Dentistry! We launched their new web site today at Art Director Julie Teasley was the designer and she did her usual fantastic job.BTW: A note to all who want an original Dog Star Media custom web site: Do what the Bixby’s did and invest in...
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Movie idea for you

My wife Amy has been looking for an au pair to join our family for a year. Our youngest is about to be 3 which is the age we got an au pair for our oldest five years ago. Anyway, when Amy was describing to me the South African girl who she selected, she told me that she was reminded of Catherine O’Malley, a friend of ours from Australia.Cathe...
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See a Video Blog

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I think there’s something you should know

Do not ever downplay the importance of being genuine. Detecting and projecting this quality has been a part of the Dog Star way (or the Tao of Dog Star as we sometimes call it around here) dating back to the days when we offered sales training as part of our standard offerings. We learned the importance of this quality from Steven Covey in 7.....
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I am busy on June 26 hope you are among the many who have dreamed of this day for the last 23 years. hope you are among the many who have dreamed of this day for the last 23 years.

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DIY vs. The Value of Your Time

There has been a lot of discussion among our clients this week regarding the value of technology. I think sometimes we get used to having answers and take the source of the answers for granted.

In this case, I am talking about tracking numbers and tracking technologies. Clients who have been with us for a few months or years get used to having......

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Think Dog Star Media. Think movies!

It's true. Everyone on our video team has a degree in filmmaking. This is great for our clients when we make more sophisticated projects. And, it will come in handy for my blog subscribers when you need to rent a movie.You can find lots of reviews of movies that are in current release. But, how many times have you walked the aisles in...
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Big announcement for DSM

Dog Star Media spend most of last week in Phoenix at the American Academy of Cosmetic Surgeon’s annual Scientific Meeting. DSM is the primary Digital Education sponsor of for the AACS and we had the chance to show our portfolio and capabilities at the meeting.As the Digital Education sponsor, we will be using our expertise in Flash and video...
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Welcome to Donald Griswold’s Blog

imageWe are at a time when the words “access” and “content” are more important online than ever. If you want to be competitive on the web, you must be visually compelling and easy to understand. You need to offer something compelling that will separate you from the rest and make you memorable.The cream is rising to the top on...
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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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