This Changes Everything.

That is the campaign slogan for the new iPhone. Yesterday we got a look at it and Apple is right. This changes everything. Let me give you some serious advice that is not based on brand promotion. This is a blog that you will remember for a long time if you are paying attention. If you dismiss it right now because I am talking about...
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Now is the time to sharpen the sword

Stephen Covey’s 7 Habits of Highly Successful People is one of the most owned but least read books. Nearly every professional I know has bought it or has received it for a gift or both. And, so few have actually taken the time to read it. That means even fewer people have actually put this great advice to work.Today, I will save...
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Great New HTML/Flash/Video Web Site

We’d like to congratulate Martin Abelar, DDS on the launch of his new web site. This web site combines the aesthetics of a high end cosmetic dentistry web site (including video introductions by the doctor) and an HTML framework that is ideal for keyword optimization.All Dog Star Media web sites are custom designs. However, there are...
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Facebook Special

There are several cosmetic surgeons out there that are doing a good job on using Facebook to cultivate a following and generate leads for surgery. I know because I see many of them. But most of the Facebook attempts I see right now are practices reinventing the wheel and not getting very far.Here is a quick primer on using social networking...
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SEO numbers are in for April

April saw some pretty big jumps in web traffic for our clients. Dog Star Media SEO clients experienced a 6.6% increase in web traffic last month. That included some pretty big jumps by some clients and, for others, it meant the continuation of steady progress.And, the story continues to be mobile device uses. Today Apple released news...
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Most requested item lately: Video

It appears that video is back. In the past few weeks, we have had an unusually high number of requests for new video. I attribute this to two things. 1) Generally, everyone is reporting that business is going well and in most cases on its way up. And 2) most video on our markets’ web sites is old by now. Whatever the motivators, more...
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New Mobile Site plus Tracking Numbers

Congratulations to Faisal Quereshy, MD in Ohio on the launch of his mobile web site. You can see his main site at www.visagefacialsurgery.com and you can see the mobile site at that address on a mobile device.Lately we have had quite a run on tracking numbers. This is such a good sign. Even though the economy is picking up and I have...
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More new mobile sites

Mobile web sites continue to be the hot item this spring. The iPad release has caused another wave of interest as doctors are concerned about making the best first impression regardless of the device being used to view the Internet.You can see new mobile sites by Dog Star Media at www.labiadoctor.com and www.sdavidbuck.com on your mobile...
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The New DogStarMedia.com

So many people are getting new web sites right now, I thought we should join in. I invite you to visit the new www.dogstarmedia.com.We have designed this site to feature the most common messages I have for clients and prospects in video, offer quick and easy access to our featured projects and portfolio and to make it easier to connect with...
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Do you value every call?

There are several layers of value in tracking telephone numbers. First and most obvious, tracking numbers are a way of counting the number of calls you get from a unique source. Place a tracking number in an ad and find out how many people called from that ad. However, there is much more in the science of tracking numbers than simply counting.O...
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First mobile sites launched

This week, we launched the first two starter mobile web sites for clients. There is a growing breakaway pack of early adopters and the conversation continues about mobile web sites.Doug Brossoit, DDS in Spokane, WA is our cosmetic dentist to hang a mobile version of his web site. You can see it at MakingAwesomeSmiles.com on your mobile...
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New Web Site Launch and More on Mobile Sites

Congratulations go out to Eric Duncan, DDS on the launch of his new web site from Dog Star Media. You can see it here at www.drericduncan.com. All DSM web sites are custom designed and we congratulate Dr. Duncan on updating his look on the web.Last week, I blogged about the development of mobile web sites. We had requests for more...
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Web Sites for Mobile Devices

I have just finished attending a webinar from Google about the use of Mobile Devices. It strongly validated the recent upsurge in conversation about the need for mobile devices. There is a clear, fast-growing trend in Internet use on mobile devices. For more than a year now, more people have used mobile devices (iPhone, Blackberry,...
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Another New Web Site

Congratulations to Amiya Prasad, MD on the launch of his new web site: http://www.draprasad.com.I love this site because it is glamourous and hits the mark perfectly for NYC cosmetic surgeon. This is a stylish site that has a lot of substance, which is exactly how it should project a cosmetic practice in a major metropolitan area.I was...
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Great new web site by Dog Star Media

Congratulations to cosmetic dentist Peter Noto on his new Flash Video web site. You can see his new web site at www.westchesterdental.com.Dog Star Media specializes in custom design. Each client prefers a specific style in graphics, transitions, animations and content. In this case, dramatic colors, flashes of animation and specifically...
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Simple communication principle that is often ignored.

This is the time of year that most small business owners are gearing up for their annual plan. They work on the plan, they have their ideas and they budget (generally) for the execution. Then, once the company taxes are filed on March 15, everyone jumps out there and starts.If this is you, then this is such a critical time to listen to...
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Our clients are up a total of 30% in web traffic. How are you doing?

2010 is off to a fast start on the web for Dog Star Media clients. We know this from our centralized reporting process and our coordinated reports that are all scheduled for the first of the month. We pull Google Analytics, SEO reports and audits, Tracking Number reports and paid search reports from our paid search vendors such as Reach...
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Quadrant 4 and Marketing on Facebook

imageThis connection came to me during a coaching session with Carlos Pou, MD from Puerto Rico. I told him I’d give him the credit for helping this idea come together.So many marketing companies struggle when explaining why marketing on social networking sites is growing in importance. The stand-by reasons are: 1) the ability to reach a very...
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Web Site Advice: Bounce Rate

When it comes to statistics, you manipulate the numbers to support just about any case you want. However, it is important to have a clear understanding of what is happening on your web site. When you design a site, you intend to convey certain information. It’s important to make sure that people are using your site within reasonable...
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SEO advice on backlinking

I was asked the other day about backlinking. We do not offer it as part of our SEO program but it is a legitimate search engine marketing activity. But, then again there are a lot of legitimate search engine marketing activities. The trick, as always, is knowing where the value lies.I have to start all conversations about SEO and SEM by...
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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
Dallas, Texas 75313

(214)654-9180

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Our support hours are
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Monday to Friday: 8:00 to 5:00
Saturday: Closed
Sunday: Closed