We define sales as person-to-person communication that results in a resolution. When a sale is completed successfully, it should be a win for both parties. Seems simple enough, right? Actually, it's not. Since humans are executing that person-to-person communication, this is the source of plenty of noise. Verbal communication to build value and exp...

Are you struggling to increase engagement rates on your social media pages? Do you feel like your website just isn't performing like it should? Here's a secret: Increasing social engagement and website performance go hand in hand. So many people try to tackle these issues separately without realizing that to truly increase engagement in a meaningfu...

​ When it comes to advanced or elective services for both dental and medical practices, we can all agree the market needs educating. Therefore, you approach marketing to educate the customer on the value of your services and procedures. You and your services have a highly desirable and worthwhile value, right? Well, when your message agrees with th...

Most business owners, including dentists and doctors, are familiar with the vital importance of listening to prospective customers. In the case of a medical or dental practice, these customers are both patients and prospective patients. In 7 Habits of Highly Effective People , Stephen Covey said it best: "Seek first to understand, then be understoo...

The digital landscape is changing and evolving at an increasingly rapid pace, and it can be close to impossible for business owners to keep up. If your website was created five, 10 or even two years ago, it's probably outdated. A modern-day website needs to be flexible and responsive to all modes of access, including desktop, tablet and especially ...

When I speak at dental or medical meetings, I pose the following query to the doctors: "If everything is equal, would a new patient choose you over a competitor based on your education and experience?" It's a trick question. All thing are NOT equal. You can be the very best, but if your media is not communicating, then too much noise will block you...

​After two five-hour sessions spent answering questions from lawmakers in Washington about the Cambridge Analytica scandal and the internet in general, we have a few takeaways from the ordeal that could give us insight into what Mark Zuckerberg envisioned for Facebook from the start and how he is trying to keep that vision relevant in light of all ...

There are plenty of starting points when addressing the issue of noise in your marketing efforts. I like to start with a concept that makes the most impact on all aspects of your marketing: Metrics. Using metrics for decision-making may seem like an obvious practice, but in most cases, this one idea challenges business owners on several core habits...

  Although content marketing is one of the most affordable and valuable forms of digital marketing, it's still one that business owners have a hard time understanding. We totally get why. As a form of marketing that doesn't have an immediate return on your investment, it can be difficult to understand how it benefits your business without seei...

I've focused my new blog series on connecting doctors and dentists with the No. 1 concept required to successfully market a specialized medical or dental practice: Eliminating Noise. So, let's talk about noise. I'm sorry to inform you that it's deceptively present in every aspect of your business. Noise is anything that slows, stops or confuses you...

It's 2019, and if you're still approaching your website the same way you were five years or even one year ago, you are falling behind. This isn't your typical list of do's and don'ts that most blogs on this topic point out. Today's modern website is about more than the pages and elements on each page. It's about understanding how users are interact...

Facebook has been busier than ever over the last few months testing new experiences and rolling out some big changes. One of the latest has business owners, especially those who don’t "pay to play," nervous.

Facebook’s official statement described upcoming changes to the newsfeed that will put a focus on friends and family instead of pages. There are still no concrete answers on what exactly this change will mean for businesses both large and small, but everyone seems to agree that organic engagement will go down.

Any doctor or dentist will agree that word of mouth and direct referrals result in the best patients. They come in with the best attitudes, already somewhat assured of the value the practice offers in both treatment and experience. And why not? Someone from their community of influencers told them so.

This is exactly why social media and content marketing is the top way to build an audience to bring in new patients. All of the above it true. You believe it and so do I. So, what is different these days? The community of influencers has changed to include online social interactions, not just friends, family and neighbors. As the community of influencers has changed, it has opened up new opportunities to create a new word of mouth.

Although it’s been almost a month since the new update began trickling out, many people are just now discovering Google’s big SERP, or search engine results page, change. Around November 22, Google started increasing the length of search result snippets. Have you noticed?

One of the most frustrating parts of a client-agency relationship is trust. And that goes for both parties. A study done by USA Today and independent ad agency RPA discovered that 98 percent of advertising and marketing executives believe that their best work occurs when the client trusts the agency. But, entrusting your brand’s image to someone else can be daunting. Here are five things worth considering when you start to doubt your agency:

Just because something works great for a while doesn’t mean it always will. This is especially true when it comes to technology. Search engine algorithms are constantly changing, and with each new update comes new do’s and don’ts if you want to be successful. If you are still using these outdated practices, you may not realize just how outdated your SEO strategy is:

 As a business owner, your days are consumed with the day-to-day tasks of managing a business. Although you try to take the time you need to stay up to date with changes and advances in technology, especially when it comes to the digital world, you may always feel a step behind. When having a website was no longer just a leg up but a necessity for businesses that wanted to be successful, you jumped right in. Now, you keep seeing all this stuff about a business blog. You may be asking yourself, Why in the world would my practice need a blog? Let’s look at a few big reasons why a business blog is a no-brainer.

If you spend any time on social media, you’ve likely heard the buzz about Facebook’s new Explore feed. It has many businesses worried, especially those without a marketing team that consists of experts in social media strategy like Dog Star Media.

The newsfeed change has now been rolled out on mobile and desktop devices and shows posts from brands, companies and practices you don’t follow on a completely different feed, called Explore, in a way that makes them invisible to the average user. The Explore feed is buried under the Explore tool bar full of options such as "On This Day", "Saved" and the newest, "Order Food."

As we head into 2018, a productivity gap is forming between practices that embrace the power of content marketing and those practicing old keyword and search strategies. In the coming year, you can expect that productivity gap to grow even more, specifically for small, niche businesses like fee-for-service or advanced medical and dental practices. In other words, you either know the most productive way to market on the Internet or you don’t.

Content marketing and its related tools are designed to leverage the Internet’s communication possibilities according to how people use the Internet now. As communication evolves on the Internet, the way we use the web changes, the tools we use change, the sites and portals we use change ... It all changes. 

If you aren’t utilizing video in your content marketing strategy, you’re missing out in big ways.  

Facebook’s algorithm is heavily pushing video content. This means not only is it being viewed by the consumers you’re trying to reach, but it’s also being measured and recorded so you can see exactly how it’s performing.