I was at the Tulsa Surgical Arts course last weekend and one of the questions that got a lot of discussion was mobile web sites. So, I thought I would reiterate how to determine your needs regarding mobile sites. First off, there are three kinds of sites these days in general... standard web sites, smart phone sites and tablet sites. Standard...

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Each year at this time, we go to Tulsa Surgical Arts for the best cosmetic breast surgery course going, hosted by Dr. Angelo Cuzalina. When attending the course, we always offer a $1500 course special for HTML/Flash web sites that are ordered during the course.Here are a couple reasons why, if you are looking for a boost to your Internet...

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New iPhone... new interest in mobile browsing. With more and more emphasis being placed on capabilities among mobile devices, it has become increasingly important to make sure your mobile web site presence is up to snuff.iPhones and iPads are leading the way as usual and we are seeing new highs crest up for mobile use. Many of our clients are...

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This year, we noticed an interesting trend that has re-ignited new discussions about establishing brands and making first impressions vs. putting yourself directly in front of apparently ready shoppers. Several clients tried advertising on Facebook. I already documented how all of them received an unexpectedly high amount of traffic for what...

All I had to do was miss a few blog posts and I was quickly reminded of the importance of email marketing.For more than five years now, I have consistently posted good marketing info into my blog, only missing the odd date here or there over holidays and vacations.Over the past few months, we have had some transitions in the email marketing...

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For my 250th blog, I thought I would write about one of the more accessible 1:1 Marketing strategies, that being Lifetime Value modeling. Under the right conditions for a large organization, Lifetime Value Models can be extremely valuable. And, if you understand the principles, you can simplify this method of evaluating your clients/patients so...

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Just reporting in on a trend we are seeing rising up. It seems every September there is a consistent item that is requested from us and this year... it’s video. We have had more video requests come in over the past few weeks than we have in the last six months.For cosmetic surgery and dentistry sites, video can be the best way to create an......

As most of you know, Dog Star Media loves measurable strategies. You can take for example our insistence on using tracking telephone numbers to measure where calls specifically originate. And, although nothing is better than the certainty of knowing facts like that, the truth is that it is a cocktail of efforts that create a critical mass of...

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This year, a lot of doctors and dentists have come to us looking for a new, fresh look for their web site. These days, there is not a lot of variety in the format of the sort of sites preferred by cosmetic surgeons and cosmetic dentists. Nearly all want the same thing: searchable, code-based sites that are highly functional that can also be...

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It’s a familiar headline by now that use of mobile devices for Internet use has boomed in the last year. Since November 2009 when Google began tracking mobile device use on its Analytics, we have seen a steady increase in the use of mobile devices to access our clients’ web sites Steady, we have watched statistical ceilings being...

Every week, more cosmetic surgeons and dentists are creating profiles on TheCosmeticChannel.com. This week, this unique web site enrolled its 300th member, making it one of the largest video directories for cosmetic procedures on the web.TheCosmeticChannel.com has a simple concept. Cosmetic surgeons and dentists can open a profile at no cost and......

Mobile sites are on my mind this week as we are launching two new smart phone sites and two new iPad sites this week. As expected, the use of mobile devices for surfing the Internet has increased greatly this year. Most of our clients are well over the 10% traffic mark and the ones with the strongest mobile traffic are up over 20%. When we...

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I had an interesting conversation in a coaching meeting this morning. The client already does a great job managing their data regarding patients. In this case, the practice was a cosmetic surgery practice but the solutions we discussed can apply to a dental practice as well, or really most small businesses.We talked about peaks and valleys in...

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This week, two new iPad sites were launched here at Dog Star Media. One was for cosmetic surgeon Robert Rho, MD in NYC. If you look on your iPad, you can see his iPad site at labiadoctor.com. The other was for cosmetic dentist Amy Norman, DDS. Using an iPad, you can see her iPad site at dreamsmile.com.iPad user stats are skyrocketing. In...

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In the last few weeks, The Cosmetic Channel™ has attracted nearly 200 cosmetic doctors to its new FREE doctor database. Among the hundreds of specific surgical and dental listings, some profiles are featured. Those are the profiles with video attached. Why? Because The Cosmetic Channel is a place to come to watch video. It’s where...

The response to the new TheCosmeticChannel.com has been more than expected. In just over a month, more than 160 doctors have signed up for the free directory. All the featured listings in the main section have video links from YouTube... which is the main point of The Cosmetic Channel now. Put your best foot forward with media that people want...

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The land rush right now is into Facebook advertising. Early numbers from clients advertising on Facebook have caused the a lot of buzz because they have caused an extremely high number of click-throughs to our clients’ web sites. We are seeing a hundreds of clicks for hundreds of dollars, some exceeding the number of clicks generated by t...

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TheCosmeticChannel.com web site has been reinvented. We have created a FREE Cosmetic Doctor’s Directory as the primary function of The Cosmetic Channel. And, we have geared it to be powered by social networking traffic.In the past few weeks more than 120 cosmetic surgeons and cosmetic dentists have signed up for this new FREE listing...

On an iPad, click here to see the first of several iPad designed web sites from Dog Star Media. Last year, mobile web sites were one of the most in-demand web modifications we saw. The reason was the explosion in the use of mobile devices such as iPhones, Androids and Blackberries. iPads, which were new that year, were being used but at a much...

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Congratulations on Dr. Gregory Roche in Bloomfield Hills, Michigan on the launch of his new web site designed by Dog Star Media. You can see it at drroche.com.The new site is streamlined, presenting lots of great content with the look and feel of a high end cosmetic surgeon. The site is designed with a content manager which will make it easy to...

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