An article I saw over the weekend on Tech Crunch puts out some fine points on how the big advertisers are addressing the emergence of the mobile hardware as a primary means of connectivity.A lot of the information in this article by David Hewitt, who is the VP and global mobile practice lead at SapientNitro, is about how large advertisers will...

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With all the conversations about mobile web sites (both for smart phones and for iPads), I think it is pretty clear that we are at a tipping point regarding accepting the need for mobile sites right now. It reminds me of two other big hurdles the market has had to leap over since marketing online really caught on so many years ago.Remember...

With...

With all the discussion lately about mobile access, you might find this explanation of the difference between a smartphone and iPad site. Both tablets and smartphones are mobile devices and can display a web site on the Internet, which is where the confusion often begins. Basically, smartphones are one kind of hardware and tablets are another....

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Everyone is talking about mobile web sites these days. I think we have finally reached a tipping point on business owners recognizing the importance of mobile sites and, thus, how they are different from standard web sites. Maybe we are past the early adopter stage because so many people are seeing between 15-25% of their traffic coming in on...

Eve...

Frequently, I am reminded how confusing search engine optimization (SEO) can be. It is a highly technical concept that is complicated with unrealistic expectations and assumptions about how things work. When there is this much confusion, people tend to sell on fear and insecurity. If you have doubts about logical processes being used for your...

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I’ve had several discussion with clients over the past few weeks about the advantages of having a content managed web site. In the most general terms, this is a site designed in a program that has a content manager. Wordpress is a low end solution. Dog Star Media uses Joomla for its robust capabilities and wide number of free and paid p...

I&r...

If there was even a question about the importance of understanding mobile traffic statistics, Google announced last week that and enhanced version of their Analytics program was on the way. One of the features is upgraded and more thorough reporting on mobile use. This is sure to help anyone who is paying attention to fine tune their web...

If...

Thanksgiving is this week so I thought I would focus on what most of my clients are thankful for: accurate measurements. Yes, this is the gift that keeps on giving.Marketing is both an art and a science. The science part, just like any other science, begins with measurements. And, it does not matter how much time and resources you spend on...

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I was at the Tulsa Surgical Arts course last weekend and one of the questions that got a lot of discussion was mobile web sites. So, I thought I would reiterate how to determine your needs regarding mobile sites. First off, there are three kinds of sites these days in general... standard web sites, smart phone sites and tablet sites. Standard...

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Each year at this time, we go to Tulsa Surgical Arts for the best cosmetic breast surgery course going, hosted by Dr. Angelo Cuzalina. When attending the course, we always offer a $1500 course special for HTML/Flash web sites that are ordered during the course.Here are a couple reasons why, if you are looking for a boost to your Internet...

Each...

New iPhone... new interest in mobile browsing. With more and more emphasis being placed on capabilities among mobile devices, it has become increasingly important to make sure your mobile web site presence is up to snuff.iPhones and iPads are leading the way as usual and we are seeing new highs crest up for mobile use. Many of our clients are...

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This year, we noticed an interesting trend that has re-ignited new discussions about establishing brands and making first impressions vs. putting yourself directly in front of apparently ready shoppers. Several clients tried advertising on Facebook. I already documented how all of them received an unexpectedly high amount of traffic for what...

All I had to do was miss a few blog posts and I was quickly reminded of the importance of email marketing.For more than five years now, I have consistently posted good marketing info into my blog, only missing the odd date here or there over holidays and vacations.Over the past few months, we have had some transitions in the email marketing...

All...

For my 250th blog, I thought I would write about one of the more accessible 1:1 Marketing strategies, that being Lifetime Value modeling. Under the right conditions for a large organization, Lifetime Value Models can be extremely valuable. And, if you understand the principles, you can simplify this method of evaluating your clients/patients so...

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Just reporting in on a trend we are seeing rising up. It seems every September there is a consistent item that is requested from us and this year... it’s video. We have had more video requests come in over the past few weeks than we have in the last six months.For cosmetic surgery and dentistry sites, video can be the best way to create an......

As most of you know, Dog Star Media loves measurable strategies. You can take for example our insistence on using tracking telephone numbers to measure where calls specifically originate. And, although nothing is better than the certainty of knowing facts like that, the truth is that it is a cocktail of efforts that create a critical mass of...

As...

This year, a lot of doctors and dentists have come to us looking for a new, fresh look for their web site. These days, there is not a lot of variety in the format of the sort of sites preferred by cosmetic surgeons and cosmetic dentists. Nearly all want the same thing: searchable, code-based sites that are highly functional that can also be...

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