Here is an understatement: There is a lot of confusion out there about SEO.   The fact is, SEO is one of the most misunderstood parts of Internet marketing.  It causes unnecessary frustration frequently because most doctors simply do not understand a few basics about evaluating SEO. In fact, I see a lot of good SEO efforts result in...

In the last few weeks, I have had a lot of doctors ask about our SEO strategy.  This is an area of general frustration for business owners because it is so technical.   The nature of search engine optimization is technical but when we decided to start doing SEO at our marketing and media company, I wanted to make sure we could...

I think we hit a nerve with our new Online Review Manager Program.  I’ve got numerous emails and/or calls each day since we introduced this new program last week.  

If you want some incentive to check out our Online Review Manager program: click here.

In short, our program has several major benefits, all of which are related to...

Today, we are introducing a new Dog Star Media program called Online Review Manager.  We developed this program in response to the consistent questions about online reviews I get in my coaching meetings.  I am frequently asked by doctors about the best place to put patient reviews online, what to do when patients can’t figure out...

Smart Phone and iPad Websites

(Keep reading for a special offer on smartphone and iPad sites)

Click here using an smart phone or an iPad to see two practices that have successful smart phone and iPad websites:http://www.dreamsmile.comhttp://drjackpeterson.comThe last three spring seasons, Apple has released a new generation of iPad and immediately,...

Click here using an smart phone or an iPad to see two practices that have successful smart phone and iPad sites:

http://www.dreamsmile.com

http://drjackpeterson.com

The last three spring seasons, Apple has released a new generation of iPad and immediately, we have seen a big jump in mobile web traffic on our clients‘ Google Analytics.  A...

We have a new web site at dogstarmedia.com!   It went a live a few weeks ago and we have been tweaking it, adding new content. 

Just like everyone else, our main motivation was to present a new look and feel.  Plus, we have a lot of new information about the work we have been doing and the potential of some of the strategies we...

There has been a lot of talk so far this year about mobile devices. With the iPad3 due out later this spring, everyone is expecting another seismic shift in use. Apple mobile product releases usually cause an immediate shift in use. For instance, with last Spring’s iPad2 release, iPad use skyrocketed so much that iPads began showing up as...

When it comes to search engine optimization, we often get the question, “So how does Dr. So-and-So get his site ranked #1 on ___________? (a certain keyword). Of course, it is always a combination of unique factors. Now we have a way of telling you exactly. And, we are adding to our SEO offerings to allow clients to aggressively mirror and...

An article I saw over the weekend on Tech Crunch puts out some fine points on how the big advertisers are addressing the emergence of the mobile hardware as a primary means of connectivity.A lot of the information in this article by David Hewitt, who is the VP and global mobile practice lead at SapientNitro, is about how large advertisers will...

An...

With all the conversations about mobile web sites (both for smart phones and for iPads), I think it is pretty clear that we are at a tipping point regarding accepting the need for mobile sites right now. It reminds me of two other big hurdles the market has had to leap over since marketing online really caught on so many years ago.Remember...

With...

With all the discussion lately about mobile access, you might find this explanation of the difference between a smartphone and iPad site. Both tablets and smartphones are mobile devices and can display a web site on the Internet, which is where the confusion often begins. Basically, smartphones are one kind of hardware and tablets are another....

Wi...

Everyone is talking about mobile web sites these days. I think we have finally reached a tipping point on business owners recognizing the importance of mobile sites and, thus, how they are different from standard web sites. Maybe we are past the early adopter stage because so many people are seeing between 15-25% of their traffic coming in on...

Eve...

Frequently, I am reminded how confusing search engine optimization (SEO) can be. It is a highly technical concept that is complicated with unrealistic expectations and assumptions about how things work. When there is this much confusion, people tend to sell on fear and insecurity. If you have doubts about logical processes being used for your...

Fre...

I’ve had several discussion with clients over the past few weeks about the advantages of having a content managed web site. In the most general terms, this is a site designed in a program that has a content manager. Wordpress is a low end solution. Dog Star Media uses Joomla for its robust capabilities and wide number of free and paid p...

I&r...

If there was even a question about the importance of understanding mobile traffic statistics, Google announced last week that and enhanced version of their Analytics program was on the way. One of the features is upgraded and more thorough reporting on mobile use. This is sure to help anyone who is paying attention to fine tune their web...

If...

Thanksgiving is this week so I thought I would focus on what most of my clients are thankful for: accurate measurements. Yes, this is the gift that keeps on giving.Marketing is both an art and a science. The science part, just like any other science, begins with measurements. And, it does not matter how much time and resources you spend on...

Thanks...