Are You Listening to Patients?

I think we can all agree that online reviews influence others.  We are seeing more and more emphasis by consumers on what we call “user generated content” online.  User generated content is opinion, observations and reviews... in other words what the public has to say.  Review sites have become the lightning rods for...

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Common Misunderstanding about SEO

Search Engine Optimization (SEO) is one of the most misunderstood elements of a online marketing.  There are several elements and best practices related to SEO and, in my experience, the biggest obstacle to successful SEO is communication. 

As SEO can’t be fully explained in a blog of any reasonable length, here is one point that is...

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How to Know if You Need a Web Redesign

Yesterday, I was in a meeting where this topic came up.  It is one of the most common questions in marketing and it has a lot of answers. There are two ways of looking at it, aesthetically and technically.  Technically is the easier of the two ways because you are dealing with factual data.  Looking at your Google Analyltics and, if...

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How to Get More Positive Reviews

One of the unexpected side effects of our new Online Review Manager program is that it has resulted in our clients actually gathering more positive reviews.  Why is this?  Because, with new incentive to gather reviews, our clients have made it a priority to ask for more reviews and made it easier for people to give them. Previously, any...

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Fake Reviews. Yes, they happen.

I have been talking a lot about online reviews lately because, due to the influence of social media, they are everywhere and take many forms.  Reviews are part of the explosion of “user generated content” and we are way past the tipping point of this sort of content being acceptable.  So, we seek it out and tend to give it...

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Fighting Negative Reviews Online - A PR strategy.

There is a saying about the basics of Public Relations.  It goes like this: You can fight fact with fact but you cannot fight opinion with opinion.    If there is a bag of apples that weighs one pound, anyone saying it weighs two pound would be wrong on a point of fact.   However, if someone says their experience with...

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First Impression on Mobile Devices

Remember when you became aware that you should be marketing yourself on the web?   Hopefully someone told you an truth about advertising and marketing: That first impressions are almost everything.   The old Head & Shoulders ad said it best, “You don’t get a second chance to make a first impression.”

If you...

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The New “Word of Mouth”

It was not too long ago that doctors and dentists did not put any time, effort or resources into marketing.   In fact, I clearly remember many doctors telling me that they strictly relied on word of mouth for new patients... but that was before the Internet Age.

You can still get business from word of mouth but, in nearly all cases, that...

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What did she say?

The emphasis on today’s Internet is on what is called User Generated Content.  In other words, your opinion and the opinions of others.  Social media is all about user generated content and so are review sites.  On a review site, users give their opinions on products and services.   Those opinions are supposed to be...

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#1 Measurement Tool for SEO

Being highly technical, there are numerous technical ways to report and measure.  Nearly every kind of metric is confusing and usually too technical for business owners, especially busy doctors.   That is why we frame our reporting in the Dog Star Media SEO program.   In our program you get the stats you care about first:...

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The Power of One Bad Review

I heard a story in one of my coaching meetings last month about how one bad review cost a client three patients in one month.   Three patients who had booked changed their mind after reading what one disgruntled patient had to say online.  When disgruntled patients have an axe to grind, Internet review sites give them the forum to...

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Best Tips for Evaluating Your SEO Strategy

Here is an understatement: There is a lot of confusion out there about SEO.   The fact is, SEO is one of the most misunderstood parts of Internet marketing.  It causes unnecessary frustration frequently because most doctors simply do not understand a few basics about evaluating SEO. In fact, I see a lot of good SEO efforts result in...

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Understand Your SEO Strategy?

In the last few weeks, I have had a lot of doctors ask about our SEO strategy.  This is an area of general frustration for business owners because it is so technical.   The nature of search engine optimization is technical but when we decided to start doing SEO at our marketing and media company, I wanted to make sure we could...

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Online Review Manager Benefits

I think we hit a nerve with our new Online Review Manager Program.  I’ve got numerous emails and/or calls each day since we introduced this new program last week.  

If you want some incentive to check out our Online Review Manager program: click here.

In short, our program has several major benefits, all of which are related to...

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Online Review Manager

Today, we are introducing a new Dog Star Media program called Online Review Manager.  We developed this program in response to the consistent questions about online reviews I get in my coaching meetings.  I am frequently asked by doctors about the best place to put patient reviews online, what to do when patients can’t figure out...

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Special Offer on Smartphone and iPad Websites

Smart Phone and iPad Websites

(Keep reading for a special offer on smartphone and iPad sites)

Click here using an smart phone or an iPad to see two practices that have successful smart phone and iPad websites:http://www.dreamsmile.comhttp://drjackpeterson.comThe last three spring seasons, Apple has released a new generation of iPad and immediately,...

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Smart phone and iPad web sites

Click here using an smart phone or an iPad to see two practices that have successful smart phone and iPad sites:

The last three spring seasons, Apple has released a new generation of iPad and immediately, we have seen a big jump in mobile web traffic on our clients‘ Google Analytics.  A...

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New Web Site by Dog Star Media

We have a new web site at!   It went a live a few weeks ago and we have been tweaking it, adding new content. 

Just like everyone else, our main motivation was to present a new look and feel.  Plus, we have a lot of new information about the work we have been doing and the potential of some of the strategies we...

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Benchmarks for Mobile Traffic

There has been a lot of talk so far this year about mobile devices. With the iPad3 due out later this spring, everyone is expecting another seismic shift in use. Apple mobile product releases usually cause an immediate shift in use. For instance, with last Spring’s iPad2 release, iPad use skyrocketed so much that iPads began showing up as...

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Targeted Keyword SEO

When it comes to search engine optimization, we often get the question, “So how does Dr. So-and-So get his site ranked #1 on ___________? (a certain keyword). Of course, it is always a combination of unique factors. Now we have a way of telling you exactly. And, we are adding to our SEO offerings to allow clients to aggressively mirror and...

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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
Dallas, Texas 75313


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